SWANSEA – âIt will be a castle,â said Joe Estrela.
Maybe not literally, but the Swansea resident says his multi-faceted activity and entertainment complex under construction on Route 6 will certainly have a medieval touch.
Estrela said the idea of ââcreating a family-focused indoor dining and recreation facility has crept into his mind over the past 10 years.
A holiday stay in a former Irish castle turned hotel sealed the deal in terms of historical motive.
The 87,000 square foot two-story building that will house Silver stone castle and family entertainment is under construction on a 19-acre site at 358 GAR Highway – which until 2016 was a mini-golf, driving range, and batting cage business called Coles River Family Fun Center.
Estrela estimates that its total investment, including the purchase of the land in 2019, will eventually reach nearly $ 20 million.
What types of activities are planned
The somewhat eclectic mix of activities and amenities will include a two-story electric go-kart track, a 120-foot-long ‘resort-style’ pool and a 230-person restaurant / tavern with a warm weather option. , outdoor dining.
He said his independent restaurant will not be a chain restaurant and will offer basic American cuisine but with Portuguese overtones.
Silver Stone Castle & Family Entertainment will also feature a 220-person ballroom that can be divided into separate sections, four to five small rooms for birthday parties and private events, an arcade with games and a climbing wall.
Estrela says that if the Swansea coaches give him the green light, he would like to keep the entire facility open from 11 a.m. to midnight.
He initially considered incorporating a laser beacon, rides, and an overhead rope course, but ultimately decided that wouldn’t be feasible.
The rear of the building, Estrela said, will be equipped with an outdoor terrace with an unobstructed view of the Coles River, or Cole’s, which stretches from Dighton to Rehoboth and Swansea.
He said the interior structure will be fitted with soundproof walls to prevent audible overflows from one section of the facility to another.
Estrela says his father, Gabriel, owner and founder of Atlantic Lighting, a commercial lighting manufacturer in the Fall River Industrial Park, and his mother, Eduarda, supported him in terms of monetary investment.
Estrela noted that before embarking on his ambitious venture, he spent 23 years working in his father’s business.
He says his mother, in particular, worked with him to design and make the front entrance to the property more attractive.
In addition to a photogenic arch, suitable for special events, and 8-foot-tall rose bushes, plans are underway to create a waterfall and at least two small ponds with water fountains.
Estrela plans to hire up to 120 people to work at Silver Stone Castle & Family Entertainment, which he says should be open to the public by next September.
He says his sister Aimee Cyr is the franchisee of the new Camp Bow Wow daycare and boarding school for dogs, which is less than half a mile at 222 GAR Highway.
âMy family now owns the land from the edge of their building all the way to Coles River,â Estrela said.
Estrela says the city’s board has been “kind and supportive” of its plans to redevelop what, over the past five years, has been a vast expanse of unused land.
That includes, he said, the fact that they gave him a full liquor license long before his restaurant opened.
Traffic problems on route 6
Estrela said that access to its site from the busy Route 6 will have a single entry lane and two exit lanes for right and left turns.
What he really wants is for the state to install traffic lights to create a three-lane intersection on the only section of Route 6 in Swansea which it says has a speed limit of 50 mph.
âIt’s a long stretch of road here (and) it would be beneficial for everyone,â he said.
To make this happen, Estrela said, the city should ask the state to agree to install traffic lights to ensure that visitors can enter and exit the site safely.
Estrela graduated from Diman Regional Vocational Technical High School in Fall River. He calls himself a “practical guy” who has built his own house and still enjoys using construction equipment.
Before embarking on his project, he says he researched market research on similar business ventures, but struggled to find what he wanted.
Instead, he took trips in 2017 and 2018 to Orlando, where an exhibition with a variety of different vendors takes place each year.
âThis is where I really learned most of my stuff,â Estrela said.
He says there will be 300 parking spaces, most of which will be behind the building.
Estrela originally planned to have more than 400 spaces, but was forced to reduce that number due to restrictions on wetlands and floodplains.
âI had to add eight feet to lift the building,â out of the flood zone, he said.
He will be removing a row of old telephone poles behind his building – which will also have a number of additions to accommodate various activities – where nets were attached to catch golf balls from the driving range.
Estrela has said he sees Silver Stone Castle & Family Entertainment as a top-notch operation.
âI pride myself on cleanliness and beauty,â he said. âEverything should be clean and look good. “
“A guy from Swansea”
Estrela said he has received offers from officials at Seekonk, Rehoboth and Somerset to locate his entertainment and activities complex in their towns.
And even though he said he thought he could have saved some money by moving to one of these three municipalities, he ultimately opted for his hometown.
âI’m a guy from Swansea,â Estela said. âI spent a little more to be able to stay in my city.
He also notes the city will benefit from the property taxes it pays, but says it’s too early to say exactly how much it will be.
Charles Winokoor can be contacted at [email protected]. Support local journalism and subscribe to The Herald News today.