CADILLAC — Families looking to add an extra activity to their summer schedule can catch a free movie at the GQT Cadillac 4 Theater. The Summer Family Flicks program is coming to Cadillac with the help of a Toy Town sponsorship.
From June 1 to August 4, families will be able to see a number of kid-friendly films for free. The films will be broadcast every Wednesday and Thursday at 10 a.m.
A few of the June features include Cloudy With a Chance of Meatballs and Kung Fu Panda. July will have Trolls World Tour and Pets 2, and August will round out the schedule with “Scoob!” and “The Croods a New Age”.
All films will be screened in Theater 4, but director Jessica Hatcher said she would open a second theater if needed. Summer is usually a busy season for theater, and she said it’s not unusual for there to be large crowds.
In years past, the theater held a summer family movie program, but the ticket cost was always $1 per person and free with a rewards card.
Now, under a new company, Hatcher said they’re finally able to offer the movies for free to everyone.
“The benefit is to help families come see a movie, especially if they are not financially able to come and pay for a movie,” she said. “Since kids love kids movies, it’s a great time to bond with family, and it’s free.”
There’s a stigma surrounding the high cost of movie theaters, and Hatcher hopes a side effect of the program will show people what a local theater can be for a community.
“Especially since times have been tough post-COVID, some people are still struggling financially,” Hatcher said. “So if they can get here during the movie, it’s good to be with them for free.”
All GQT-owned theaters promote Summer Family Flicks every year, and Hatcher said they will take place at the Cadillac site every summer going forward.
Customers noticed the family movie lineup, but Hatcher said they were often unaware that there was no cost for the ticket. She said it was important for families to note this fact, as it means the theater will fill up quickly on Wednesday and Thursday mornings.
She said any family planning should happen early. Additional information about the Summer Family Flicks program will be regularly updated on the GQT Cadillac Facebook page and website.